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Jim B said it 
SALES STRATEGY
SIMPLE 2-STEP PROPOSITION

"Our strategy is composed of 2 parts: get known; get in. If you can't remember it, it's unlikely you can accomplish it."

Jim Barksdale was hired as President and CEO of Netscape in 1994. Netscape's products revolutionized communications, letting businesses and people communicate faster and better. He served in this role through the company's merger with America Online, completed in 1999.
jimb at Netscape